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Digital Life

Digital lifestyles

Learn more about different Digital lifestyles


Aspirers

I’m looking to create a personal space online. I’m quite new to the Internet, and although I sometimes access it via mobile and at Internet cafés, I mostly connect from home. I don’t do a great deal online at the moment but I’m desperate to do more of everything, especially from my mobile.

Communicators

I love to express myself, be it face to face, on a fixed line, on my mobile, via a social networking site or on email.
I want to express myself online in a way I can’t offline. I’m most likely a smartphone user, and I tend to connect from my mobile, from home, at work, or at college.

Functionals

The Internet is a functional tool. I’m not looking to express myself online.
I like emailing, reading the news, checking up on sports and the weather, and shopping online. I’m really not that interested in social networking, and I’m worried about data privacy and security. I’m older and have been using the Internet for a long time.

Influencers

The Internet is an integral part of my life. I’m young and I love mobile Internet. I generally go online everywhere, all the time. I’m a blogger and a passionate social networker with tonnes of friends. I want as many people as possible to hear my online voice. I’m also a big online shopper, even on my mobile.

Knowledge-Seekers

I use the Internet to gain knowledge, information and to educate myself about the world. I’m not very interested in social networking but I do want to hear from like-minded people, particularly to help me make purchase decisions. I’m interested in the latest thing.

Networkers

The Internet is important for me to establish and maintain relationships.
I have a busy life, from my profession to managing the home. I use social networking to keep in touch with people I wouldn’t have time to otherwise. I’m a big home Internet user, and I’m very open to engaging directly with brands and looking for promotions. That said, I’m not really the kind of person to voice my opinions online.


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