Digital Life

What is Digital Life?

The largest global study into people’s attitudes and behaviours online


The Internet has made our world and the way we build businesses more dynamic and complex than ever. Opportunities and threats exist on a global basis that were unprecedented just a decade ago. The Internet now impacts all elements of a business’ growth plans. In order to succeed, brands need to embed digital into their marketing strategies.

Engaging with customers online requires a deep understanding of their motivations, opinions and attitudes - and their resulting actions and behaviour.

Digital Life makes our complex environment simpler to navigate, cutting through the clutter to identify the precise strategies, channels and content that make digital a key driver in achieving growth.

What is Digital Life?

Digital Life provides recommendations on how to use digital channels to grow your business through a precise understanding of human behaviours and attitudes online.

Based on conversations with over 72,000 people in 60 countries, Digital Life’s size, scale and detail make it the most comprehensive view of consumer attitudes and behaviour online, on a global and local level.

Across countries and product categories, Digital Life pinpoints the range of growth opportunities available to brands in the online world.

Digital Life applies TNS’s long-established expertise and deep consumer understanding to develop insights and address the key questions that inform marketing investment:

  • How can I use digital channels to help grow my business?
  • Who can I reach through digital platforms?
  • How do I build my brand through engagement with new and existing consumers online?
  • How do I identify and cultivate brand advocates online?
  • How do I target potential customers online?

Digital Life also introduces the Digital Growth Index, a single number score defining the opportunity across product categories and countries for growth through digital channels, and showing the diversity of opportunities available in the online world.

Can I see more of the findings?

This site contains just a snapshot of our findings. There are many different ways to access the full study, from purchasing an in-depth report on a specific geography or category, through to access to all reports and the data set itself. The real benefit of Digital Life comes from collaborating with one of TNS’s experts operating in over 80 markets globally to address a specific business challenge. TNS’s strong local presence enables us to provide recommendations for growth that are based on a close understanding of the individual market.

The first Digital Life study was launched in 2010 and formed a new benchmark for insight into online consumer behaviour, presented through engaging, interactive data visualisations. To access the original study into online behaviours, please visit 2010.tnsdigitallife.com.

About TNS

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

Please visit www.tnsglobal.com for more information.

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